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Manicuring Veteran Rakes in Clients With New Shop

by Brittni Rubin | January 29, 2013
Blossom Beauty Lounge’s sleek custom-built manicure stations help with organization by housing every tool or piece of equipment necessary for the different service offerings.

Blossom Beauty Lounge’s sleek custom-built manicure stations help with organization by housing every tool or piece of equipment necessary for the different service offerings.

Cammy Nguyen, sole owner of Blossom Beauty Lounge, has lived and breathed nails since she was 13 years old. With a manicurist for a mother, Nguyen grew up assisting at her aunt’s Torrance, Calif.-based salon and got licensed shortly after turning 18.

Bubbly and bright-eyed, Nguyen’s passion for the craft is more evident than the gold glitter on her nails. “This isn’t what I do for a living, this is my love,” says Nguyen. “I’m so into it.”

Blossom Beauty Longue opened in Redondo Beach, Calif., in April 2012 after Nguyen built a client base of her own in the South Bay of Los Angeles County, where she grew up. Being exposed to countless nail salons, Nguyen knew exactly what she wanted: to keep prices affordable while making major adjustments to the type of salon she knew from childhood.

“I think it’s a second generation thing where I just want to do better,” says Nguyen. “Watching my family work and then working myself for so long, I literally spent years thinking about where there could be improvements.”

Nguyen put customer service at the top of the list, and then strengthened cleanliness and quality with top-notch products and education.

 

BE A SELECTIVE BOSS

Nguyen was adamant about being selective throughout the hiring process. “Nails are my commitment and I can only work with people who are as committed, professional, and on top of their game,” she says.

Taking her time, she interviewed over 100 candidates. Before she found her current staff, her mother helped out; the two worked seven days a week.

“I know quality, so I didn’t care if I had to sit there by myself. I wanted to hire the right people,” says Nguyen. “I was looking for professionalism, someone who really loves what she does, someone who loves her clients, is serious about nails, and up for learning new things.”

It took Nguyen two weeks to train her employees, and now every nail tech is booked solid. Nguyen wanted every tech to have the same skill level so customers feel comfortable with anyone. “I don’t do anything my girls don’t specialize in,” says Nguyen.

Clients receive a telephone reminder before all appointments and nail techs are taught to pay close attention to detail. Staff members even stay past the salon’s 7 p.m. closing time, accommodating clients who work late.

“We do charge more for overtime, but people pay it,” says Nguyen. “People know the spots fill up here, so women will come in and book themselves out for the next four appointments.”

 

Blossom’s waiting area, located along the salon’s storefront windows, features modern and glitzy furniture from Z Gallerie.

Blossom’s waiting area, located along the salon’s storefront windows, features modern and glitzy furniture from Z Gallerie. 

KEEP IT SIMPLE

In addition to being customer-friendly and affordable, another sales tactic Nguyen has employed is featuring a menu that’s as straight-forward and simple as possible.

“I did a lot of research before opening Blossom,” says Nguyen. “I went to my competitors’ shops, and as a client I also love nails and getting my nails done, so I broke the menu down how I’d want it.”

For manicures and pedicures, there are three different treatment options: Blossom Mini ($20 mani/$30 pedi); Blossom Classic ($25/$35); and Blossom Ultimate ($35/$45). Mini is the basic service for on-the-go women, while the classic adds a hot towel treatment and hot oil massage to the package. “The Blossom Classic is my favorite because it’s all-inclusive and everything’s done in one hour,” she says.

The Ultimate includes everything from the Classic but adds a soothing paraffin treatment. For gel-polish, clients simply tack on $20 for a mani and $30 for a pedi to the set price.

“I try to make it less complicated for the clients and they love that,” says Nguyen. “There are three options and it’s as simple as that. There’s no up-sale; you know what you’re going to get.”

 

Polishes that are not displayed on the salon walls are conveniently tucked away in custom-made drawers sitting beside the manicure stations.

Polishes that are not displayed on the salon walls are conveniently tucked away in custom-made drawers sitting beside the manicure stations. 

NAIL ART TO THE RESCUE

Although Blossom Beauty Lounge offers a plethora of beauty services from permanent makeup to waxing and facials, its nail services are most popular. Currently, the majority of the salon’s clients are interested in gel nails and more specifically, gel nail art.

The salon has over 700 polishes and around 500 gel-polishes to choose from, plus almost every color of glitter. Polish bottles arranged by color line the walls and what’s not on display is pulled out from drawers attached to the manicure stations. “I try to have every color on the market,” says Nguyen.

Brands carried at Blossom include: Essie, OPI, SpaRitual, China Glaze, Hand & Nail Harmony, Light Elegance, Presto, and CND.

According to Nguyen almost every Blossom client from age 16 to 80 requests nail art. What’s unique about the salon is that clients are charged a standard price of $5 per nail regardless of what type of design they’re getting done.

“That’s how we stay competitive, by making it affordable,” says Nguyen. “I just put myself in their shoes. Plus, I’d rather have a client come every two weeks than every couple of months because she can’t afford to splurge on expensive nail art.”

Nguyen and her staff stay on top of their skills and knowledge by reading about nails frequently, attending local beauty shows, and watching nail educator tutorials. Nguyen conducts regular training sessions.

 

The salon’s pedicure stations feature decorative bowls with an electric pipe-free whirlpool jet that mounts to the side of the bowl.

The salon’s pedicure stations feature decorative bowls with an electric pipe-free whirlpool jet that mounts to the side of the bowl. 

EASY ON THE EYES

The salon’s decor, designed by Nguyen, is chic and modern with elements of glitz. Birch tree branches imported from Maine provide a serene backdrop for the earth-toned furniture and brown leather chairs. Contemporary chandeliers project light in strands, giving the tan walls texture.

Z Gallerie accent pieces, such as silver stools and mosaic mirrors, in addition to bright white orchids, are a glamorous color pop as well.

Inside the salon, everything looks exceedingly sleek and organized. Custom-designed manicure and pedicure stations were built with ample storage space so every piece of equipment or tool has a home.

Even the UV and LED curing lights are neatly tucked into a space directly underneath the surface of the table for clients to nonchalantly slip their hands into.

Nguyen is a self-proclaimed “germaphobe” and therefore takes extra precautions when it comes to salon sanitation. New tools are taken out for every customer and each station has its own Barbicide jar. The pedicure tubs have individual liners and electronic devices that create movement in the water without the risk factors of a typical whirlpool.

“Our customers say they’ve never seen a nail salon as clean as ours,” says Nguyen. “This is how paranoid I am — we wipe down each chair with antibacterial wipes after every client.”

As of now, Nguyen is content expanding her salon slowly but hopes to eventually occupy the available 1,200-sq.-ft. space next door.

 

 

Cammy Nguyen, daughter and niece of a pair of manicurist sisters, grew up immersed in the nail industry. She opened Blossom Beauty Lounge in Redondo Beach, Calif., in April 2012.

Cammy Nguyen, daughter and niece of a pair of manicurist sisters, grew up immersed in the nail industry. She opened Blossom Beauty Lounge in Redondo Beach, Calif., in April 2012.

QUICK LOOK

Salon name: Blossom Beauty Lounge

Location: Redondo Beach, Calif.

Owner: Cammy Nguyen

Square Footage: 800

Opened: April 2012

Number of Nail Techs/Total Staff: 4/7

Specialties: gel nails, gel nail art

Compensation: Commission

Website: www.blossombeautylounge.com

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