An Easy Way to Market Your Salon

Jimmy's Nail Spa uses Facebook to find and connect with clients and friends.


You’ve printed flyers, passed out business cards, and hung sale banners in front of your salon to attract more business. Now it’s time to take it online. For those who haven’t yet tried it, the Internet is a great and affordable (frequently, even free) way to market your salon. More and more nail techs are taking marketing to the Internet to promote their salons, do research, voice their opinions, showcase nail art, and develop an online community to support, inspire, and help boost sales. Likewise, clients are looking for the best service possible within their price range and web searches are frequently the first place they turn. Here are some ways to use the Internet to your advantage:

1. Make your salon information available. Chances are your salon is already listed on review sites like Yelp.com. Yelp allows tech-savvy salon-goers to find a nail salon in any location, get directions, read visitor ratings and reviews on the quality of services, and write their own reviews. Search for your salon and see what people are talking about. If you sign up to “claim your business,” you can list special promotions or services that you offer. You can also write back to users’ positive and negative comments.

 

2. Attract potential clients you never knew existed. If you don’t have a salon website, you can create an online profile for your salon for free on popular social networking websites like Facebook.com and Myspace.com. These sites make it easy to insert your contact information, add special services you may offer, and post photos of your salon and nail art. Best of all, you can search for and add friends based on their age, location, or interests — potential clients who may not otherwise know about your salon.

 

3. Easily spread the word about promotions. Once you create your salon’s profile online, you can build your friend/fan base and easily communicate and connect with your clients on a more personal level. When you have a slow day or open time slots, post it to your profile. The more clients you have as friends, the higher the chance you will be able to fill your schedule.

 

Nail Beauty Salon posts photos and special discounts for their Facebook fans.

Having a goal of what you want accomplished online will make it easier for you to decide which direction is best for your salon. While you're online, don't forget to add us! We'd love to connect with you and answer any questions you might have.

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-Kim