Viet Voice

Miss Professional Gets a New Look

by Kimberly Pham | December 2, 2010 | Bookmark +

Miss Professional Nail Products, Inc. (Miss) re-brands itself with a website launch. A family-owned and operated company founded by Charlie and Tony Vo, Miss produces quality nail polish free of formaldehyde, toluene, and DBP, along with their newest oui-si acrylic flower sculptures. 

Twenty seven years ago, Charlie Vo wanted to go beyond nails so she started mixing polish colors and enjoyed it. There was a market and demand and it took off from there, says Miss Professional VP Mike Vo about his mother and the start of what would become Miss Professional Nail Products.

Headed by creative director Staci Dao, the re-branding campaign was set to infuse the company with the high-fashion aesthetics of its nail polish lines Sation, New York Summer, Chelsea, and Summer French.

Here's a behind-the-scenes look at their photo shoot.

For more products, and artful color palettes in each of their polish lines, visit

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