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Trends at ISSE Long Beach 2012

by Kimberly Pham | February 24, 2012

I love going to beauty trade shows and getting the chance to talk to manufacturers and educators about their new inventions and products. The International Salon & Spa Expo (ISSE) Long Beach was held January 28-30 at the Long Beach Convention Center and brought in more than 40,000 attendees from around the world.

In the Esthetics America & Wellness Pavilion, attendees enjoyed a quieter and more intimate room to try out new products from skin care to make-up airbrush kits.


Nubar’s Diane Self and Lona Martinez are pictured with Katie Cazorla, star of the reality TV show Nail Files, who promoted her consumer polish line named after her salon, The Painted Nail.


The team at Odyssey Nail Systems comes out to nail shows in full force. Pictured from left to right are Yeojung Shim, founder Trang Nguyen, CEO Vannie Luu, Amy Oung, Darcy Lenhardt-Murray, Malia Ball, and Fabian Faccio.


Odyssey educator Amy Oung, who is also a contributing writer for VietSALON Magazine, created these designs using the company’s iGel pure soak-off gel. She dropped three i-Gel colors into the nail (#2 Lilac Luster, #25 Arctic Circle white, and #14 Tahitian Tides blue) and marbleized it with a gel brush. After curing, she added hologram discs and sparkles.


Christrio’s owner Christine Le gathered quite an audience as she demonstrated her new eye-catching gel techniques.


The Backscratchers team, Christine Vargas, Don Adler, Carol McCoy, Diana Snipe, and co-founder Michael Megna promoted a wide range of products including a new Herbal Synergy cuticle enhancer made of natural ingredients.


Christina Korodan, Jessica Ayala, Chris Hofer, Garrett Kellenberger, and Juli Miller introduced INM’s new Gelavish Enhance-It Transforming Tint Gel Polish.


The Gelavish Enhance-It Transforming Tint Gel Polish comes in 5 colors with a Dual base/top coat. The 5 tints will change color or add effect to any of INM's 70 Gelavish colors.


For more coverage of ISSE Long Beach 2012, here's a photo gallery from the NAILS Magazine website. I also wrote about nail art at the show and about a cool heat-activated self heating product on the NAILS From the Editor's Blog.

Next year's ISSE Long Beach will be held January 26-28, 2013.

— Kim

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