Viet Voice

There’s An App for That Beauty Show

by Kimberly Pham | January 17, 2013 | Bookmark +

In less than two weeks, your favorite manufacturers will be at the Long Beach Convention Center for the International Salon and Spa Expo (ISSE) Long Beach, the West Coast’s largest total beauty event hosted by the Professional Beauty Association (PBA).

New to this year’s event is the "ISSE LB 2013" smartphone app. The app will help maximize your show-going experience, helping you add your favorite manufacturers to an agenda, help navigate you through the busy halls to your intended booth destination, and it holds a directory of educational classes and exhibitors and their booth numbers for quick reference.

The ISSE LB 2013 app is available for download in the iTunes store and Google Play. ISSE Long Beach takes place Jan. 26-28, 2013. For more information on ISSE Long Beach or on the PBA, visit

What are you most excited to see at the show? I can't wait to see the new polish and gel-polish colors!

— Kim
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