Articles

• What's New

Asian Influence: Building A Bridge

by Suzette Hill

As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.

• What's New

The Asian Influence

by Suzette Hill

Asian immigrants opened up the world of professional nail care to new consumers, but they also triggered a steady decline of service prices. The long-term survival of the profession depends now on how well all nationalities can work together.

• What's New

Editor's Note: It is Not an “Us/Them” Situation

by Cyndy Drummey

The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.

• What's New

News Story Examines Asian Salons

by Staff

A recent article reveals a growing respect for the nail business as a prosperous industry providing valuable services.

• What's New

As I See It: Choose Our Words More Carefully

by Cyndy Drummey

• What's New

A Tale of Inspiration

by Cyndy Drummey

Blaming many of the problems in the nail industry in California on foreign immigrants who enter the market and undercut prices, run unlicensed salons, and shoddy work is easy.But a closer look at the person behind the stereotype can be revealing.